On MSNBC, NPR’s Carrie Johnson spoke with David Gergen, a professor of communication at Stanford University and author of the forthcoming book “Weaving,” about the different ways people use persuasive techniques to get their message across.
“There are a lot of persuasive techniques out there,” Gergen said.
“There’s a lot you can do, but you have to use them.”
He said there are a few things you can try to use persuasive tactics.
“One is to use your voice to say something,” Gerge said.
And, he said, the second thing is to have the other person respond to that voice, to try to connect with that person and to say things to them.
“If you can get someone to agree to say a thing, it’s going to make them more likely to agree with it.”
Weaving techniques for getting the message acrossA persuasive technique can be used in a variety of ways.
It can be a simple, one-word phrase that has been used before.
Or it can be more complicated, like a more elaborate, three-word piece of content.
Gergen says one of the most important things to remember is that it doesn’t have to be an exact phrase.
“If you’ve got some text that’s already been said, it can still be a powerful persuasive technique,” he said.
Gerger said the same thing applies to video and audio messages.
“I think you’ll have to rely on the sound of your voice,” he added.
“I’ve heard people use things like, ‘I’m sorry, but it looks like your words aren’t coming out very clearly.'”
Gergen said you might use a lot more than one tactic, though.
“The trick is to think about what you want to achieve, and what the message is,” he explained.
“And then you can think about how you can communicate that through your actions.”
What does this mean?
Gergen has some tips for you to consider when you’re trying to get the word out.
You need to be able to create a story that is believable, so he recommends that you tell it through a story.
“We tend to write stories that we know are going to be believable and they’ll stick,” he told Johnson.
“But we can write stories we don’t know are believable, and we’ll get more people to buy it.”
“We are often able to tell stories with less words,” Gerger added.
“And that’s the most effective way.”
To learn more about David Gerge, check out his website at davegergen.com and his book, “Weave Your Story to Get a Message Across.”NPR’s Carrie Mahoney contributed to this report.